In a moment that will be remembered in the history of entertainment, Spider-Man: Brand New Day’s trailer became the first movie promotion ever to surpass one billion views. Released on March 17, the footage for Tom Holland’s fourth MCU Spider-Man film crossed this boundary within just four days, leaving the entire industry in a state of astonishment. No film had come remotely close to this achievement before.
Brand New Day is set within Phase Six of the MCU and is directed by Destin Daniel Cretton with a screenplay by Chris McKenna and Erik Sommers. The film picks up four years after the conclusion of No Way Home, in which Peter Parker lost his identity to a world-wide memory erasure spell. The trailer presents a quieter, lonelier Peter than audiences have seen before — one who is still Spider-Man, but who carries that identity completely alone.
WaveMetrix confirmed the trailer accumulated 1.1 billion total views by Tuesday. The 24-hour viewership of 718.6 million demolished Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s 355.5 million mark. GTA VI’s entertainment record of 475 million views was also surpassed comfortably, establishing Brand New Day as the most-watched trailer in the history of film.
Box office analysts are closely monitoring these figures as indicators of Brand New Day’s commercial potential. No Way Home earned $1.9 billion globally and became one of the most successful superhero films ever. With Brand New Day already generating vastly greater pre-release engagement, projections for its opening weekend are being revised consistently upward as July 31 draws closer.
Tom Holland stars alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film will release in India in six languages across all premium formats. Brand New Day is shaping up to be one of the most significant theatrical events in the history of the superhero genre.